Matter, Energy, and Life of Michaela A. Castello.

Tag: advertising

  • Seeing Past the Banner Ad

    Crosbie Fitch added some good insights in response to my previous post about web advertising, noting that the internet is returning balance to communication, changing effective advertising strategies from monologues to dialogues. In addition to basking in the knowledge that he reads my site, I’d like to riff on his post a bit and look…

  • Ad Blocking Is Here to Stay

    This has been discussed at some length before, but with yet another one of my favorite websites featuring a columnist adding their voice to the fracas, I thought it was worth revisiting. Like Ars Technica before him, Louis Lazaris of Smashing Magazine chastises folks who aren’t keen on including ads in their web browsing experience,…

  • Not Consumers, but Customers

    Last week, Ars Technica and Gawker Media realized that the role played by so-called “consumers” has been changing. The simplistic web advertising models they rely on worked great when visitors had no choice but to consume the advertising “impressions” loaded on every page. As people take back the power to be customers instead, even normally…