A lot of companies and organizations with some degree of occupation hazard make bold claims in support of safety. Statements like, “Safety is our mission” or “Safety is our goal” are frequently seen on posters stickers on the back of trucks, whatever.
The funny thing about this is that safety actually cannot be a number one priority—if that were truthfully the case, the company wouldn’t do much if anything. Rather safety is at best a secondary priority. The first goal is to, say, transport goods by truck from Baltimore to New York, and the second goal is to accomplish this safely. If you get the second but not the first, you’ve failed.