Matter, Energy, and Life of Michaela A. Castello.

Long Reads

Stories that take a bit longer to get through.

  • Seeing Past the Banner Ad

    Crosbie Fitch added some good insights in response to my previous post about web advertising, noting that the internet is returning balance to communication, changing effective advertising strategies from monologues to dialogues. In addition to basking in the knowledge that he reads my site, I’d like to riff on his post a bit and look…


  • Ad Blocking Is Here to Stay

    This has been discussed at some length before, but with yet another one of my favorite websites featuring a columnist adding their voice to the fracas, I thought it was worth revisiting. Like Ars Technica before him, Louis Lazaris of Smashing Magazine chastises folks who aren’t keen on including ads in their web browsing experience,…


  • At Long Last, AMCAS Realizes It’s 2010

    Amusingly, the keyword searches that bring the most traffic to my site (what little there is) have to do with the AMCAS application not working in modern browsers, including anything running on OS X. It looks like they’ve finally decided to update the site for the 2011 application cycle, and this time they’ve added an…