Matter, Energy, and Life of Michaela A. Castello.
-
The Shambling Menace
Okay, I admit it. I have a deep-seated irrational fear of zombies. I know, I know, they’re fictional and scientifically improbable if not impossible—but if they were real, the situation is ghastly. There’s something about the zombie apocalypse that invokes a more holistic fear than your typical doomsday scenario: Even beyond the devouring horde’s exponential…
-
Seeing Past the Banner Ad
Crosbie Fitch added some good insights in response to my previous post about web advertising, noting that the internet is returning balance to communication, changing effective advertising strategies from monologues to dialogues. In addition to basking in the knowledge that he reads my site, I’d like to riff on his post a bit and look…
-
Ad Blocking Is Here to Stay
This has been discussed at some length before, but with yet another one of my favorite websites featuring a columnist adding their voice to the fracas, I thought it was worth revisiting. Like Ars Technica before him, Louis Lazaris of Smashing Magazine chastises folks who aren’t keen on including ads in their web browsing experience,…