Matter, Energy, and Life of Michaela A. Castello.

Long Reads

Stories that take a bit longer to get through.

  • Today in Netflix

    Yesterday, Netflix CEO Reed Hastings announced that Netflix would be moving in still another new direction, in a reversal of decision made only a few weeks prior. Qwikster, Hastings’ stillborn attempt to save his precipitously declining customer base by forcing them to cancel two subscriptions instead of one, will be resorbed by the original Netflix…


  • Social Networking Fatigue

    My thoughts on this began with a conversation I had with my friend Caitlyn where the two of us ranted that social networking is beginning to have more emphasis on the “working” and less on the “social.” Facebook is making all kinds of changes, prompting the usual outcry from people who don’t like different. I’m…


  • How to Engage with the Community

    I don’t consider myself a “blogger” or a “social media guru,” but I do enjoy sharing things with my friends and meeting new people online. I also don’t like when companies try to force buzz, such “retweet this message ten times to enter to win a prize.” Instead, I share things with people because I…