Matter, Energy, and Life of Michaela A. Castello.

Long Reads

Stories that take a bit longer to get through.

  • Social Networking Fatigue

    My thoughts on this began with a conversation I had with my friend Caitlyn where the two of us ranted that social networking is beginning to have more emphasis on the “working” and less on the “social.” Facebook is making all kinds of changes, prompting the usual outcry from people who don’t like different. I’m…

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  • How to Engage with the Community

    I don’t consider myself a “blogger” or a “social media guru,” but I do enjoy sharing things with my friends and meeting new people online. I also don’t like when companies try to force buzz, such “retweet this message ten times to enter to win a prize.” Instead, I share things with people because I…

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  • Netflix’s War on Customers

    It’s no secret that the big media “old guard” want absolute control over how we as individuals experience culture. Rather than viewing the internet and the technologies and services it enables as exciting new opportunities to eliminate the cost of distribution and reach a global audience, they have insisted on clinging to a scarcity-driven business…

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